In this article, Larry Ruddell examines the idea of “loving yourself” and the modern views of self-esteem and self-love. “Self” and our relationship with “self” are currently among the most discussed topics in the area of human relationships. Ruddell seeks to define what self-love is and then discusses a biblical alternative: the development of an accurate self-image in light of God and neighbor. The article concludes with a listing of Scriptures on loving neighbor, knowing God and on the “self.”