In this article, Ed welch discusses the nature of temptation and desire. He argues that sin is a reckless consumer. It is pleasurable, but only temporarily. Welch maintains that self-control is not a popular idea, but is a great blessing. It means to live within boundaries, to think before acting. It is not emotional flatness and the proverbial “moderation,” nor is it self-dependent moral reformation. Rather, Welch presents that self-control is a strategic countermeasure to the insatiable “I WANTs” of sin. Welch concludes that we must cultivate the skill of living a thoughtful, careful life in which we do what is right despite our desires – through God’s grace in Jesus Christ.